Paramount+ on All The Smoke

All The SmokeJuly 1, 2026

Deon Cole on Getting Pistol Whipped by Idris Elba, Playing Don King & Hosting Jay-Z’s Show

0:24

pre-roll

Matt Barnes, Stephen Jackson

The Black Effect Podcast Network and iHeartPodcasts

July 1, 2026

Announcer-readDirect responseDynamic insertionMedia & Entertainment

0:00 / 0:24

@ 0:41 in ep

Estimated current placement value

Low confidence

~$220range $32–$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:24 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

Plus a whole new world of movies like Gladiator two Deon Cole: I must have power. Speaker 3: Original series like The Chi Life comes at you fast, whether you're ready for it or not. And live sports like UFC Woah. Unbelievable. Speaker 6: New Home Stephen Jackson: Welcome to Paradise. Deon Cole: Same family. Speaker 5: That's all that matters to me. Speaker 3: Your BET favorites are now on Paramount plus and subscribe now.

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Episode

All The Smoke

Deon Cole on Getting Pistol Whipped by Idris Elba, Playing Don King & Hosting Jay-Z’s Show

Hosts: Matt Barnes, Stephen Jackson

Publisher: The Black Effect Podcast Network and iHeartPodcasts