O'Reilly Auto Parts on First Take
First TakeJuly 26, 2026
Hour 2: Camp
0:15
mid-roll
Stephen A Smith
Speaker
ESPN, Stephen A. Smith, Shae Cornette
July 26, 2026
Announcer-readDirect responseDynamic insertionAutomotive
0:00 / 0:15
@ 23:54 in ep
Estimated current placement value
Low confidence~$240range $36–$1,700
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:15 · Announcer-read · mid-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
O'Reilly Auto Parts gets you back to savings. Buy 5 quarts of Syntec Full Synthetic Motor Oil and get a free MicroGuard Select Oil Filter. Limits apply. Save 20% on a MicroGuard or MicroGuard Select Engine Air Filter when purchased with this Syntec Special.
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Episode
First Take
Hour 2: Camp
Host: Stephen A Smith
Publisher: ESPN, Stephen A. Smith, Shae Cornette