AG

Optum on The Journal.

The Journal.July 13, 2026

A Master Conman in His Own Words

0:32
pre-roll
Kate Linebaugh, Ryan Knutson
The Wall Street Journal & Spotify Studios
July 13, 2026
Announcer-readDirect responseBaked-in adHealth & Wellness
0:00 / 0:32
@ 18:53 in ep

Estimated current placement value

Low confidence
~$860range $160–$5,900

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:32 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This episode is brought to you by Optum. Healthcare doesn't always work great. If you ever waited on a refill or couldn't schedule an appointment, you get it. That's what Optum is changing. They're using data and technology to integrate patient care, pharmacy, and everything else. So healthcare is connected, not complicated. That means cheaper prescriptions that are easier to get and care that looks at the whole person, how you need it. Optum is making healthcare work as one for everyone. Learn more at business.optum.com.

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

Optum: Integrated, simplified, and personalized healthcare services · Jun 8–Jul 13, 2026

Integrated, simplified, and personalized healthcare services.

13 promos·1 show

Optum sponsor landing page on The Journal.

Optum sponsor landing page advertised on The Journal.

Optum landing page captured for its sponsorship on The Journal..

business.optum.com/

Episode

The Journal.
A Master Conman in His Own Words
Hosts: Kate Linebaugh, Ryan Knutson
Publisher: The Wall Street Journal & Spotify Studios