Optum on Dateline NBC

Dateline NBCJune 2, 2026

The Devil Wore White - Update

0:32
pre-roll
Keith Morrison
NBC News
June 2, 2026
UnknownBrand awarenessBaked-in adHealth & Wellness
0:00 / 0:32
@ 0:29 in ep

Estimated current placement value

Low confidence
~$11,000range $1,100$99,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:32 · Unknown · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Health care can feel complicated. That's why Optum uses technology to connect the people and processes that make health care easier, more affordable, and more effective. We're making it clearer for you to know exactly what your benefits cover. And to help you better manage your health, we're coordinating care between your doctors and your technology. We believe better, simpler health care is always possible. That's healthy optimism. That's Optum. Visit optum.com to learn more.

Auto-transcribed · verbatim audio matches · Report an error

Optum sponsor landing page on Dateline NBC

Optum sponsor landing page advertised on Dateline NBC

Optum landing page captured for its sponsorship on Dateline NBC.

optum.com/

Episode

Dateline NBC
The Devil Wore White - Update
Host: Keith Morrison
Publisher: NBC News