NPR Up First on NPR News Now
NPR News: 08-04-2026 12PM EDT
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:25 · Host-read (by Speaker) · post-roll.
Transcript
The midterms are coming, and that means the news cycle, which is already intense, is about to get more intense this fall. So this summer is a perfect time to make sure your news diet is calibrated. I'm Leila Faldil. On Up First, we unpack the three biggest stories every morning so you can stay informed and get on with your day in less than 15 minutes. Follow or subscribe to Up First today wherever you get your podcasts.
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