NPR on Up First

Up FirstAugust 15, 2026

Retail Sales Drop, U.S. Warships in Distress, Accurately Polling the Electorate

0:24
mid-roll
Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
Speaker
NPR
August 15, 2026
Host-read (by Speaker)Direct responseBaked-in adMedia & Entertainment
0:00 / 0:24
@ 1:35 in ep

Estimated current placement value

~$17,000range $1,800$150,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

Transcript

Hey, it's Mike Danforth, executive producer of Wait, Wait, Don't Tell Me. Here's a great way to get the perks of being an NPR producer without doing any of the work. Join NPR+. With NPR+, you get extended interviews, inside looks at your favorite shows, and more. All while supporting NPR and never having to pull an all-nighter. Or if you work on one of the news shows, an all-morninger. Sign up at plus.npr.org.

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Estimated current placement value

~$17,000range $1,800$150,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

NPR sponsor landing page on Up First

NPR sponsor landing page advertised on Up First

NPR landing page captured for its sponsorship on Up First.

plus.npr.org/

Episode

Up First
Retail Sales Drop, U.S. Warships in Distress, Accurately Polling the Electorate
Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
Publisher: NPR