Nordstrom Rack on First Take
First TakeJuly 26, 2026
Hour 2: Camp
0:23
pre-roll
Stephen A Smith
Speaker
ESPN, Stephen A. Smith, Shae Cornette
July 26, 2026
Announcer-readDirect responseDynamic insertionE-commerce
0:00 / 0:23
@ 0:02 in ep
Estimated current placement value
Low confidence~$220range $32–$1,500
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:23 · Announcer-read · pre-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
New markdowns up to 70% off are at Nordstrom Rack stores now. Stock up and save big on shoes, tops, dresses, accessories, and more must-haves for summer. Join the Nordic Club to unlock exclusive discounts, shop new arrivals first, and more. Plus, buy online and pick up at your favorite rack store for free. Great brands, great prices. That's why you rack.
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Episode
First Take
Hour 2: Camp
Host: Stephen A Smith
Publisher: ESPN, Stephen A. Smith, Shae Cornette