NewsWise on Curious by Nature

At Newswise, we host a monthly webinar series, and this month's webinar is titled, Are You Talking To Me? Today, we're bringing together science communication researchers and professionals to share the latest research on communicating science more effectively, And most importantly, how those ideas can be put into practice. We're featuring presentations from Ella McCarthy, co-founder of SciBurst and former communication specialist at Australian National University, Dr. Will Grant, associate professor at the Australian National Center for the Public Awareness of Science, and Dr. Isabel Freiling, assistant professor of communications at the University of Utah and responsible AI Fellow. They'll discuss why understanding your audience is one of the most important parts of science communication, how researchers define and think about audiences, and how today's online world from social media algorithms to AI-generated content is changing the way people discover, understand, and trust science. Tune in next week for part two with Shelley Wondersmith, Director of Research Communications at Georgia Tech, joining the panel for a discussion of practical strategies based on the research presentations.