Mutual of Omaha on Radiolab
RadiolabJuly 31, 2026
The Shoe Thrower
0:03
pre-roll
Lulu Miller, Latif Nasser
WNYC Studios
July 31, 2026
Announcer-readTune-inBaked-in adHealth & Wellness
0:00 / 0:03
@ 0:00 in ep
Estimated current placement value
Low confidence~$860range $160–$5,900
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:03 · Announcer-read · pre-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
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Episode
Radiolab
The Shoe Thrower
Hosts: Lulu Miller, Latif Nasser
Publisher: WNYC Studios