Muscle Milk on Dateline NBC

Dateline NBCJune 12, 2026

True Confession

0:33
mid-roll
Keith Morrison
NBC News
June 12, 2026
UnknownDirect responseBaked-in adFood & Beverage
0:00 / 0:33
@ 20:18 in ep

Transcript

Everyone's talking about protein lately, but how do you actually get enough of it? Muscle milk. Muscle milk has a great tasting new formula with no artificial sweeteners, flavors, or added colors. It's high quality complete protein designed to support healthy muscles with fewer ingredients than the previous formula and 26 to 42 grams of protein for when you're stuck in meetings or need a post workout recovery. Available in chocolate, vanilla cream, cookies and cream, and strawberries and cream. Try the new great tasting muscle milk today, available in stores nationwide. Muscle milk, protein for all.

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Estimated ad cost

~$12,000range $1,200$110,000

Estimate of what a similar one-episode podcast ad would cost based on rank, placement, and duration

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Part of campaign

Muscle Milk: High-quality, complete protein drink with a new formula, no artificial… · Jun 12–Jul 15, 2026

Muscle Milk is a high-quality, complete protein drink with a new formula, no artificial sweeteners, flavors, or added colors, fewer ingredients, and 26 to 42 grams of protein, available in multiple flavors.

2 promos·2 shows

Episode

Dateline NBC
True Confession
Host: Keith Morrison
Publisher: NBC News