Murder in the Heartland on 20/20

20/20July 18, 2026

Where Are You Jacob?

0:32
pre-roll
David Muir
ABC News
July 18, 2026
Announcer-readTune-inBaked-in adMedia & Entertainment
0:00 / 0:32
@ in ep

Estimated current placement value

Low confidence
~$2,900range $540$20,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:32 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This show is sponsored by Murder in the Heartland, a podcast from ID. Murder in the Heartland explores real crimes across small-town America, towns that might look a lot like your own. Every week uncover shocking stories of murder and betrayal, from a suspicious hunting accident to a college student who disappears after her shift at the local bar. Hear from investigators, witnesses, and family members as they share the chilling details behind each case. If you're interested in true crime with a small-town twist, you might love this podcast. Listen to Murder in the Heartland wherever you get your podcasts.

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Episode

20/20
Where Are You Jacob?
Host: David Muir
Publisher: ABC News