Monarch on The New Yorker: Fiction
Mohsin Hamid Reads Haruki Murakami
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 1:02 · Host-read (by Deborah Treisman) · pre-roll.
Transcript
When I think about my relationship to money, the phrase that comes to mind is superstitious dread. As a freelancer, my income is, shall we say, variable, and that can be scary. My financial education as a child was mostly limited to my parents yelling about it, so as with most scary unpleasant concepts, my lifelong tactic has been avoidance. I'm aware that this is no way for a grown-up to act, and that's why Monarch has been a game changer. Monarch helps me face my fears by putting all my income and spending information into one place and making that information easy to digest, even for me. The diagrams make it crystal clear where my money is going. It really demystifies the scary things, like setting financial goals and budgets. I can ask his AI assistant questions like, can I afford this vacation or this fancy jar of face cream? It's like having a financial advisor in my pocket, and that's helped me reach my most important financial goal of all, banishing the fear and getting my money on track. Write your own money story with Monarch. Use code NEWYORKER at MONARCH.COM to get your first year of Monarch Core half off at just $50. That's 50% off your first year at MONARCH.COM with code NEWYORKER.
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Monarch landing page captured for its sponsorship on The New Yorker: Fiction.

