Mills Vintage on HardLore: Stories from Tour

HardLore Q&A Special: Remembering Bo Lueders (With Britty Drake & Mike Cesario)

1:04
mid-roll
Colin Young, Bo Lueders
Colin Young, Bo Lueders, Knotfest
July 30, 2026
Host-read (by Colin Young, Bo Lueders)Direct responseBaked-in adApparel & Fashion
0:00 / 1:04
@ 46:13 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:04 · Host-read (by Colin Young, Bo Lueders) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This is Mills Vintage you may have seen recently that their entire LA store was broken into and robbed the whole thing and the best way you can support them is send him a message and sell him your old shit. For real. He's out of stuff. Except for the stuff on MillsVintageUSA.com, which he still is adding to every single day. There's Marauder shirts on there right now that I used to own. It used to be mine. Now it can be yours. And if you use code Hardlore, you're going to get 10% off site. Why? If you're anywhere near LA or New York, stop in. Sell your stuff. Trade some stuff. He's never needed stock more. There's no GoFundMe or anything like that. Just sell him your stuff so other people can buy that stuff. It's the way, it's the gift that keeps on giving. I got this shirt there in the Speed episode. You can watch the transaction happen. Vic has been my guy for damn near 20 years now, and he always will be. So I will continue to support him via this show and any other way possible, and I hope you'll do the same. Head over to millsvintageusa.com, code Hardlore, 10% off.

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Mills Vintage sponsor landing page on HardLore: Stories from Tour

Mills Vintage sponsor landing page advertised on HardLore: Stories from Tour

Mills Vintage landing page captured for its sponsorship on HardLore: Stories from Tour.

millsvintageusa.com/

Episode

HardLore: Stories from Tour
HardLore Q&A Special: Remembering Bo Lueders (With Britty Drake & Mike Cesario)
Hosts: Colin Young, Bo Lueders
Publisher: Colin Young, Bo Lueders, Knotfest