Miller Lite on The Dan Patrick Show

The Dan Patrick ShowAugust 15, 2026

Best of the Week on The Dan Patrick Show

1:02
mid-roll
Dan Patrick
Speaker
iHeartPodcasts and Dan Patrick Podcast Network
August 15, 2026
Host-read (by Speaker)Brand awarenessBaked-in adFood & Beverage
0:00 / 1:02
@ 17:28 in ep

Estimated current placement value

~$1,800range $360$12,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

Transcript

I think I've come up with a new expression. I just have to let Miller Lite know about this. Game time, Miller time, my time. I think I've got it. I think I've got my slogan there. You go to a barbecue, go over for a cookout, whatever it is that you're going to a neighbor's house, maybe they're coming to your house. Make sure that you're ready. You are armed and dangerous with Miller Lite, MillerLite.com slash Patrick. You're going to go and be the host with the mostest, a true American Pilsner, the original light beer. They've been doing it since 1975. The taste that you can depend on. My goal was always to make game day legendary and I think I accomplished that because when I show up I don't show up empty-handed and you don't leave empty-handed because I make sure I have Miller Lite. 96 calories, just 3.2 grams of carbs per 12 ounces. It's a beer trusted by beer lovers for 50 years now. Make game day legendary. MillerLite.com slash Patrick.

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Estimated current placement value

~$1,800range $360$12,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

Episode

The Dan Patrick Show
Best of the Week on The Dan Patrick Show
Host: Dan Patrick
Publisher: iHeartPodcasts and Dan Patrick Podcast Network