Miller Lite on Conan O’Brien Needs A Friend

The Wedding Ringer

1:10
mid-roll
Conan O'Brien
Team Coco & Earwolf
July 9, 2026
Host-read (by Conan O'Brien)Brand awarenessBaked-in adFood & Beverage
0:00 / 1:10
@ 14:00 in ep

Estimated current placement value

Low confidence
~$1,800range $360$12,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:10 · Host-read (by Conan O'Brien) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

And it involves... our friends at Miller Lite. I know that you're a massive football fan. That's right. Because we've caught you watching matches while we're taping a podcast and you're clearly have just taped some of the buttons down into position so you can watch. I'm gonna present to you Miller time MVP match ball. This is the Miller Time MVP match ball. Look at this thing. Miller Lite knows you're a big fan. So they asked me to give this to you. And look at this. It holds up to 12 Miller Lite. This is incredible. Yes. Wow. I've been asked to specify, do not kick this ball. Oh shoot. I was just gonna ask that. No, do not kick this ball because 12 beers will go flying through the air. Tell me, how is this going to be used? Where is this going to go in your home? Instantly. I mean, I've been watching all the matches with friends and family. This is the perfect piece to add to the table. This is really cool. Here, you want one? Oh, thanks a lot. Thank you. Thank you. Oh, it's cold. Yes. Yes. I don't want to make any promises, but I think it's actually kept it kind of chilly, which is nice. Hey, well, cheers to you. I appreciate that. Cheers to you, Eduardo. Remember, celebrate responsibly. Miller Brewing Company, Milwaukee, Wisconsin, 96 calories and 3.2 carbs per 12 ounces.

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Episode

Conan O’Brien Needs A Friend
The Wedding Ringer
Host: Conan O'Brien
Publisher: Team Coco & Earwolf