Midi Health on Life Kit

Life KitJuly 30, 2026

Free yourself from 'information overload'

1:11
mid-roll
Marielle Segarra
Speaker
NPR
July 30, 2026
Announcer-readBrand awarenessDynamic insertionHealth & Wellness
0:00 / 1:11
@ 8:25 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:11 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Learn more about Made in Cookware at m-a-d-e-i-n-cookware.com. This message comes from MidiHealth. CEO Joanna Strober shares the personal experience that led her to start a virtual care platform for women in perimenopause and menopause. I was having anxiety. I had gained weight. I wasn't sleeping. And my primary care doctor never once said that perhaps I was in perimenopause and that all these things could be related to my hormones. So I had a really tough time for quite a while, and a friend recommended that I try a concierge doctor. She prescribed hormones for me, a combination of estrogen, progesterone, and testosterone. And I felt very relieved that I had this care, and I also had a lot of sadness that I had spent such a long period of time going through this and not getting the right care. And so essentially what we really want to do at Midi is democratize access to this type of care. Midi Health, committed to helping women in midlife with perimenopause and menopause care, accessible via telehealth visits at joinmidi.com. I think part of the reason that I end up with information...

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Part of campaign

Midi Health: Virtual care platform for women in perimenopause and menopause · Jun 9–Jul 31, 2026

Virtual care platform for women in perimenopause and menopause.

2 promos·2 shows

Midi Health sponsor landing page on Life Kit

Midi Health sponsor landing page advertised on Life Kit

Midi Health landing page captured for its sponsorship on Life Kit.

joinmidi.com/

Episode

Life Kit
Free yourself from 'information overload'
Host: Marielle Segarra
Publisher: NPR