Melissa on This Week in Tech (Audio)

Our show today brought to you by Melissa, the trusted data quality expert since 1985 and a long time sponsor of our shows we you know what It's another company that's been with us about a decade, I think, maybe more. And that's because inaccurate data is everywhere. It doesn't just hinder your company's operational efficiency. It can also degrade the quality of your AI outputs, right? Garbage in, garbage out. The AI models are only as reliable as the data that feeds them. So whether you're managing customer relationships, logistics, internal analytics, clean data is essential. Melissa has been solving data quality issues for going on 41 years now. and this is what i love about them you know 41 years ago is probably zip codes and stuff like that but they do not rest in their laurels they are data scientists now they've hired some of the best data scientists and ai experts in the world And here's just some of what Melissa, the modern Melissa can do for your business. They have an alert service. Melissa's alert service is the best way for companies to keep track of changes to your customer data in real time. Alerts for changes of address, address updates, property transactions, hazard risks. they also have something very cool it's very hard to do their matchup technology can do smart deduplication with non-exact matches that's something everybody needs very hard to do they do it well they also do global global worldwide address verification and autocomplete they can validate and standardize addresses in real time super fast across more than 240 countries It's really important because addresses are different in every country. And if you want that mail delivered, if you want those packages delivered, you need to have it right. Melissa's change of address tracking will monitor and update customer address records automatically when they move. Data enrichment lets you append demographic data, property information, and geographic insights to the contacts you already have. Mobile identity verification, great for fraud. well, great for preventing it anyway, connects customers to their mobile numbers seamlessly. That really does reduce fraud. Very helpful if you're in a business that has KYC regulations, for instance. Join more than 10,000 businesses worldwide using Melissa, including Speaking of KYC, eToro, the social investing platform. They've got 23 million users. eToro went to Melissa for its unmatched global data coverage, its proven expertise in electronic identity verification, and its commitment to compliance. eToro's business analyst said, quote, we find electronic verification is the way to go because it makes the user's life easier. Users register faster and can start using our platform right away. Melissa's great for any compliance need. No matter the size of your business, Melissa will integrate with you. They have easy to use apps for all the tools you use. Salesforce, Dynamics, CRM, Shopify, Stripe, Microsoft, Office, Google Docs. I can go on. Pretty much everything. Melissa's solutions and services, of course, absolutely secure. GDPR and CCPA compliant. They're FedRAMP certified, ISO 27001 certified. They meet SOC 2 and HIPAA high trust standards for information security management because that's, for them, job one. Get started today with 1,000 records cleaned for free at melissa.com slash twit. They are the data quality experts. melissa.com slash twit, M-E-L-I-S-S-A. We thank them so much for their support of This Week in Tech.