McDonald's on TED Talks Daily

TED Talks DailyJuly 28, 2026

What music is for | Wallis Bird

0:39
post-roll
Chris Anderson
TED
July 28, 2026
Host-read (by Chris Anderson)Direct responseBaked-in adFood & Beverage
0:00 / 0:39
@ 40:19 in ep

Estimated current placement value

Low confidence
~$170range $27$1,100

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:39 · Host-read (by Chris Anderson) · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This episode is sponsored by McDonald's. For a limited time, you can try McDonald's new Caesar Snack Wrap for just under $3. It has that creamy, garlicky Caesar flavor with crispy chicken wrapped up and ready to go. Add in a Diet Coke, and honestly, that might just be my new go-to order. And sure, McCrispy strips with Caesar sauce are an obvious combination, but it got me thinking, what else at McDonald's deserves a little Caesar? Fries? Nuggets? Maybe even a burger? Now's your chance to find out. Try the new Caesar Snack Wrap and Caesar Sauce, available for a limited time at participating McDonald's. Prices and participation may vary.

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Episode

TED Talks Daily
What music is for | Wallis Bird
Host: Chris Anderson
Publisher: TED