McDonald's on 99% Invisible
99% InvisibleJuly 31, 2026
100 Objects #11: Brannock Device
0:13
post-roll
Roman Mars
Roman Mars
July 31, 2026
Announcer-readBrand awarenessBaked-in adFood & Beverage
0:00 / 0:13
@ 32:31 in ep
Estimated current placement value
Low confidence~$480range $90–$3,300
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:13 · Announcer-read · post-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
The snack wrap plus Caesar sauce equals extra crispy chicken Caesar-y greatness. Sounds delicious. Caesar sauce at McDonald's for a limited time.
Auto-transcribed · verbatim audio matches · Report an error
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Episode
99% Invisible
100 Objects #11: Brannock Device
Host: Roman Mars
Publisher: Roman Mars