Liquid IV on Digital Foundry Direct Weekly

DF Direct Q+A: Too Expensive? No Exclusives? Is Next-Gen Just For Enthusiasts?

0:32
pre-roll
Digital Foundry
Digital Foundry
July 31, 2026
Host-read (by Digital Foundry)Direct responseBaked-in adFood & Beverage
0:00 / 0:32
@ 1:16 in ep

Estimated current placement value

Low confidence
~$300range $49$2,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:32 · Host-read (by Digital Foundry) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Hi, I'm Jack Cravici, Kramer, host of The Best One Yet. At T-Boy, we're always talking about small decisions that can have an outsized impact. One of the simplest is staying hydrated. Whether I'm traveling, getting a workout in, or heading into a busy day, I keep Liquid IV on hand. It's clinically demonstrated to hydrate faster than water alone and contains three times the electrolytes of the leading sports drink, plus eight vitamins and nutrients. It's an easy addition to your daily routine and helps support hydration when you need it most. Shop now at liquidiv.com. Liquid IV hydration that goes wherever life takes you.

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Liquid IV sponsor landing page on Digital Foundry Direct Weekly

Liquid IV sponsor landing page advertised on Digital Foundry Direct Weekly

Liquid IV landing page captured for its sponsorship on Digital Foundry Direct Weekly.

liquidiv.com/

Episode

Digital Foundry Direct Weekly
DF Direct Q+A: Too Expensive? No Exclusives? Is Next-Gen Just For Enthusiasts?
Host: Digital Foundry
Publisher: Digital Foundry