AG

LinkedIn on 99% Invisible

99% InvisibleJune 12, 2026

100 Objects #4: Lowe's Gas Bag

0:33
mid-roll
Roman Mars
Roman Mars
June 12, 2026
UnknownDirect responseBaked-in adHR & Recruiting
0:00 / 0:33
@ 20:54 in ep

Transcript

Ever invest in something that seemed incredible at first, but didn't live up to the hype? Marketers know that feeling. They optimize for the numbers that look great like impressions, but then they don't see revenue. LinkedIn has a word for that, bull spend. Instead, you can get the highest ROAS of major ad networks with LinkedIn ads. Cut the bull spend. Advertise on LinkedIn. Spend $250 and get a $250 credit. Go to linkedin.com/invisible. Terms apply.

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Estimated ad cost

~$960range $180–$6,600

Estimate of what a similar one-episode podcast ad would cost based on rank, placement, and duration

Methodology and limitations →
Part of campaign

LinkedIn: Offer at invisible · May 12–Jun 12, 2026

LinkedIn advertising observed across this podcast campaign.

4 promos·1 show

LinkedIn sponsor landing page on 99% Invisible

LinkedIn sponsor landing page advertised on 99% Invisible

LinkedIn landing page captured for its sponsorship on 99% Invisible.

linkedin.com/invisible

Episode

99% Invisible
100 Objects #4: Lowe's Gas Bag
Host: Roman Mars
Publisher: Roman Mars