LinkedIn ads on The Prof G Pod with Scott Galloway

Something only to realize it didn't exactly live up to the hype, such as buying a nice piece of tech that ends up in storage collecting dust, or taking a business workshop where your main takeaway was little more than a few motivational words. If you work in marketing, this can happen with ads. You optimize for the numbers that look great: impressions, reach, and reactions, but when they don't show revenue, well, that can turn into an unfun conversation with the CFO. LinkedIn has a word for that: bull spend. Reach the right buyers from LinkedIn ads and invest in what looks good to your CFO. According to the 2026 Dream Data Benchmark Report, LinkedIn ads generated the highest ROAS of all major ad networks at 121%. You can target by company, industry, job title, and more. It's time to cut the bull spend. Advertise on LinkedIn, the network that works for you. Spend $250 on your first campaign on LinkedIn ads and get a $250 credit for the next one. Just go to linkedin.com slash Scott. That's linkedin.com slash Scott. Terms and conditions apply.