AG

Lincoln on Plain English with Derek Thompson

Plain English with Derek ThompsonJuly 28, 2026

"The End of Reading Is Here"

0:28
mid-roll
Derek Thompson
The Ringer
July 28, 2026
Announcer-readBrand awarenessBaked-in adAutomotive
0:00 / 0:28
@ 0:35 in ep

Estimated current placement value

Low confidence
~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:28 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This episode is brought to you by Lincoln. Too many summer plans end in maybe next year. The Lincoln Summer Sales Event is on now, making this the time to go. Watch the sunrise through the available panoramic vista roof in the Lincoln Navigator, picnic from the available Lincoln Splitgate, then go somewhere new guided by the available 48-inch panoramic display guide. Visit your Lincoln retailer today or learn more at lincoln.com.

Auto-transcribed · verbatim audio matches · Report an error

More from Lincoln

Recent reads from this sponsor

4 promos
The Daily Beast Podcast · Hosts: Joanna Coles, Samantha Bee · Why Trump’s Desperate Ploy to Be Serious Is a Sham
mid-rollAug 5
Plain English with Derek Thompson · Host: Derek Thompson · "The End of Reading Is Here"
Est. value ~$220range $32–$1.5Klow confidence
pre-rollAug 4
Plain English with Derek Thompson · Host: Derek Thompson · A Philosopher’s One-Word Theory for Why the World Feels So Weird
Est. value ~$330range $54–$2.3Klow confidence
mid-rollJul 15
The New Abnormal · Hosts: Danielle Moodie, Andy Levy · Why Trump Is Raging at Enemy Who Keeps Beating Him
Est. value ~$240range $36–$1.7Klow confidence
mid-rollJul 13

Lincoln sponsor landing page on Plain English with Derek Thompson

Lincoln sponsor landing page advertised on Plain English with Derek Thompson

Lincoln landing page captured for its sponsorship on Plain English with Derek Thompson.

lincoln.com/

Episode

Plain English with Derek Thompson
"The End of Reading Is Here"
Host: Derek Thompson
Publisher: The Ringer