LifeLock on Sword and Scale

Sword and ScaleJuly 12, 2026

Episode 357

0:33
mid-roll
Mike Ferguson
Sword and Scale
July 12, 2026
Host-read (by Mike Ferguson)Direct responseBaked-in adCybersecurity
0:00 / 0:33
@ 16:55 in ep

Estimated current placement value

Low confidence
~$1,300range $270$9,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:33 · Host-read (by Mike Ferguson) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

You're great at protecting your data, but lots of places could still expose you to identity theft. I thought it was safe. If that happens, LifeLock gives you a U.S.-based restoration agent who will stick by your side from start to finish. Phone calls, filing documentation, preparing insurance claims, your agent handles it all. In fact, we're so confident restoration is guaranteed. Pour your money back. Isn't it nice to have someone like that on your side? Save up to 30% with promo code NEWS at LifeLock.com. Terms apply.

Auto-transcribed · verbatim audio matches · Report an error

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LifeLock sponsor landing page on Sword and Scale

LifeLock sponsor landing page advertised on Sword and Scale

LifeLock landing page captured for its sponsorship on Sword and Scale.

lifelock.com/

Episode

Sword and Scale
Episode 357
Host: Mike Ferguson
Publisher: Sword and Scale