Lexus on Stories of our times
Why has the Jason Arday plagiarism row become a global story? - The Sunday Story
Transcript
And one thing fashion has taught me is that the smallest details are often what makes something feel truly special. The weight of a fabric, the click of a clasp, or the way a beautifully tailored piece moves. Lexus approaches craftsmanship the exact same way. Their master craftsman, called Takumi, evaluates sensory details like the sound of a door closing, the click of a switch, and the acoustic feedback of the controls. They use human perception and intuition to create what feels right, and that's engineering to be felt. Because a car that doesn't make you feel something is a car that stops short of amazing. Experience amazing at your Lexus dealer.
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