Lexus on Forensic Files

Forensic FilesJuly 30, 2026

Skeleton Key

0:28
mid-roll
Paul Dowling
HLN
July 30, 2026
Host-read (by Paul Dowling)Brand awarenessBaked-in adAutomotive
0:00 / 0:28
@ 1:03 in ep

Estimated current placement value

Low confidence
~$330range $54$2,300

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:28 · Host-read (by Paul Dowling) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Have you ever considered how the smallest details can create real emotion? Lexus does. At Lexus, master craftsmen called Takumi are involved not just in physical craftsmanship, but in sensory details. Things like how a door closes, the click of a switch, the acoustic feedback of controls. Because a car that doesn't make you feel something is a car that stops short of amazing. Experience amazing at your Lexus dealer.

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Episode

Forensic Files
Skeleton Key
Host: Paul Dowling
Publisher: HLN