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This is Dr. Laurie Santos from the Happiness Lab. Have you ever considered how the smallest details can create real emotion? Lexus does, like the feeling associated with the sound of a turn signal or the touch of a button as it's pressed. At Lexus, master craftsmen called takumi are involved not just in physical craftsmanship, but in sensory details. These masters evaluate things like how a door closes, the click of a switch, the acoustic feedback of controls. Because a car that doesn't make you feel something is a car that stops short of amazing. Experience amazing at your Lexus dealer.
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