Lexus on Better Offline

Better OfflineJuly 31, 2026

Monologue: We Live Inside A Dream, But Who Is The Dreamer?

0:37
post-roll
Ed Zitron
Cool Zone Media and iHeartPodcasts
July 31, 2026
Host-read (by Ed Zitron)Brand awarenessBaked-in adAutomotive
0:00 / 0:37
@ 19:49 in ep

Estimated current placement value

Low confidence
~$170range $27$1,100

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:37 · Host-read (by Ed Zitron) · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This is Dr. Laurie Santos from the Happiness Lab. Have you ever considered how the smallest details can create real emotion? Lexus does, like the feeling associated with the sound of a turn signal or the touch of a button as it's pressed. At Lexus, master craftsmen called Takumi are involved not just in physical craftsmanship, but in sensory details. These masters evaluate things like how a door closes, the click of a switch, the acoustic feedback of controls. Because a car that doesn't make you feel something is a car that stops short of amazing. Experience amazing at your Lexus dealer.

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Episode

Better Offline
Monologue: We Live Inside A Dream, But Who Is The Dreamer?
Host: Ed Zitron
Publisher: Cool Zone Media and iHeartPodcasts