Lemonade Pet Insurance on Dateline NBC

Dateline NBCAugust 4, 2026

The Day Dee Disappeared

0:29
mid-roll
Keith Morrison
Speaker
NBC News
August 4, 2026
Host-read (by Speaker)Direct responseDynamic insertionInsurance
0:00 / 0:29
@ 29:11 in ep

Estimated current placement value

Low confidence
~$17,000range $1,800$150,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:29 · Host-read (by Speaker) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

If you're the proud parent of a puppy or kitten, you know you can't pet-proof your entire life. There simply isn't a sock drawer high enough or a couch cover thick enough. But you can pet-proof your wallet with Lemonade Pet Insurance. Whether it's an unexpected accident or a routine checkup, Lemonade can cover up to 90% of the bill. Plus, they can handle claims in as little as two seconds. So before you turn into a complete helicopter pet parent, get a quote at Lemonade.com slash pet.

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Lemonade Pet Insurance sponsor landing page on Dateline NBC

Lemonade Pet Insurance sponsor landing page advertised on Dateline NBC

Lemonade Pet Insurance landing page captured for its sponsorship on Dateline NBC.

lemonade.com/pet

Episode

Dateline NBC
The Day Dee Disappeared
Host: Keith Morrison
Publisher: NBC News