Lays on The Rich Eisen Show
Hour 3: Josh Alper, Pro Football Talk
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:32 · Announcer-read · mid-roll.
Transcript
A bandwagon fan. The biggest insult in sports. But this summer, during the FIFA World Cup, it's an invitation, America. Never watched soccer before? Perfect. Think a corner kick is a karate move? Sure, why not? Prefer sports where players can use their hands? Me too. Just here for the snacks? Now we're talking. So grab a bag of Lays and jump on the bandwagon. We're undefeated. Lays, the official sponsor of the FIFA World Cup 2026.
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