KPMG on The AI Daily Brief: Artificial Intelligence News and Analysis

Transcript

One of the most important AI questions right now isn't who's using AI, it's who's using it well. KPMG and the University of Texas at Austin just analyzed 1,400,000 real workplace AI interactions and found something surprising. The highest impact users aren't better prompt engineers. They treat AI like a reasoning partner. They frame problems, guide thinking, iterate, and push for better answers. And the good news, these behaviors are teachable at scale. If you're trying to move from AI access to real capability, KPMG's research on sophisticated AI collaboration is worth your time.