Kit Kat on Instant Classics
Instant ClassicsJuly 30, 2026
Classic Chats: Tom Hiddleston on Pompeii
0:26
mid-roll
Mary Beard, Charlotte Higgins
Speaker
Vespucci
July 30, 2026
Announcer-readBrand awarenessDynamic insertionFood & Beverage
0:00 / 0:26
@ 3:26 in ep
Estimated current placement value
Low confidence~$240range $36–$1,700
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:26 · Announcer-read · mid-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →
Episode
Instant Classics
Classic Chats: Tom Hiddleston on Pompeii
Hosts: Mary Beard, Charlotte Higgins
Publisher: Vespucci