KFC on Friends Keep Secrets

Friends Keep SecretsJune 23, 2026

The Breaking Bad Episode

0:43
mid-roll
Lil Dicky, Dave Burd, Kristin Batalucco
Perfect Strangers
June 23, 2026
Host-read (by Lil Dicky, Dave Burd, Kristin Batalucco)Brand awarenessBaked-in adConsumer Services
0:00 / 0:43
@ 43:57 in ep

Estimated current placement value

Low confidence
~$330range $54$2,300

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:43 · Host-read (by Lil Dicky, Dave Burd, Kristin Batalucco) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

KFC box feast. Chuck, I can't let you have one more bite because I got to say something. Hurry up. Daddy's gonna eat. The colonel didn't do the math. He did the chicken. I mean, it's the only way we can explain this irrational amount of food. Look how much food you taste. Seven, not an 11. For $11, I have chicken fingers, a thick, big sandwich, and fries, and a drink that's not in hand, but it exists. You can have Pepsi Zero Sugar, The Colonel's signature lemonade. Sweet light. We don't have to name all the drinks. Time to feast at KFC. Prices and participation may vary. Tax tip and fees extra. Sweet lightning peaches.

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Episode

Friends Keep Secrets
The Breaking Bad Episode
Hosts: Lil Dicky, Dave Burd, Kristin Batalucco
Publisher: Perfect Strangers