Jira by Atlassian on Hard Fork

Hard ForkJuly 17, 2026

The A.I. Trade Secrets War + Economists Say ‘We Must Act Now’ + HatGPT

0:26
mid-roll
Kevin Roose, Casey Newton
The New York Times
July 17, 2026
Announcer-readBrand awarenessBaked-in adSaaS
0:00 / 0:26
@ 71:57 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:26 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Jira by Atlassian isn't just for tracking work anymore. It's how dev teams stay in control when AI agents are executing on the work. Assign to your favorite agent and the agent gets full context from across your stack right away. A pull request surfaces when it's ready. You stay in the loop and out of the weeds. See how teams are shipping with agents at jira.dev. That's J-I-R-A dot D-E-V.

Auto-transcribed · verbatim audio matches · Report an error

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Episode

Hard Fork
The A.I. Trade Secrets War + Economists Say ‘We Must Act Now’ + HatGPT
Hosts: Kevin Roose, Casey Newton
Publisher: The New York Times