JCPenney on Behind the Bastards

Behind the BastardsAugust 1, 2026

It Could Happen Here Weekly 243

0:47
mid-roll
Robert Evans
Cool Zone Media and iHeartPodcasts
August 1, 2026
Announcer-readDirect responseBaked-in adEducation
0:00 / 0:47
@ 24:06 in ep

Estimated current placement value

Low confidence
~$960range $180$6,600

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:47 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Seacrest, this is Tanya here. And nowadays, with the school year starting earlier and earlier in July, we're officially in kind of a back-to-school mindset, yeah? For sure. And with three kids, my brain is already there, which is why I'm so glad JCPenney exists. Yes, JCPenney. It's literally the one-stop shop for everything the parents of young scholars need. Well, you know they've got the brands that kids want. And honestly, I love them too. Nike, Levi's, Adidas, at all great prices. Yeah, we're talking thousands of items. That is thousands in the thousands under $10. Under $10. And join JCPenney Rewards Access for free, and new members get a $10 cash pass they can use the same day. So head to a JCPenney store or shop jcpenney.com. Yes, JCPenney.

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JCPenney sponsor landing page on Behind the Bastards

JCPenney sponsor landing page advertised on Behind the Bastards

JCPenney landing page captured for its sponsorship on Behind the Bastards.

jcpenney.com/

Episode

Behind the Bastards
It Could Happen Here Weekly 243
Host: Robert Evans
Publisher: Cool Zone Media and iHeartPodcasts