IXL on This American Life

This American LifeMay 31, 2026

137: The Book That Changed Your Life

0:32
pre-roll
Ira Glass
This American Life
May 31, 2026
UnknownDirect responseBaked-in adEducation
0:00 / 0:32
@ 5:25 in ep

Estimated current placement value

Low confidence
~$2,900range $540$20,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:32 · Unknown · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message comes from IXL. With IXL, you get personalized online learning and teaching solutions that help improve achievement, empower teachers, and track progress. This one platform for K to 12 helps teachers accomplish what normally would require dozens of other tools. Educators can see how their school is performing in real time to make better instructional decisions. IXL is used in 96 of the top 100 school districts. Learn more at ixl.com/npr.

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IXL sponsor landing page on This American Life

IXL sponsor landing page advertised on This American Life

IXL landing page captured for its sponsorship on This American Life.

ixl.com/npr

Episode

This American Life
137: The Book That Changed Your Life
Host: Ira Glass
Publisher: This American Life