IXL on Planet Money

Planet MoneyJuly 31, 2026

What makes a toy go viral

0:22
post-roll
Alexi Horowitz-Ghazi, Robert Smith
NPR
July 31, 2026
Announcer-readDirect responseBaked-in adEducation
0:00 / 0:22
@ 28:50 in ep

Estimated current placement value

Low confidence
~$120range $18$830

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:22 · Announcer-read · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message comes from IXL. The IXL Level Up Diagnostic gives you clear, just-in-time insight into student learning, with benchmark results and real-time updates throughout the year. Even better, Level Up creates a personalized action plan for every student that guides them to what they should practice on IXL to improve. Learn more at IXL.com slash NPR.

Auto-transcribed · verbatim audio matches · Report an error

IXL sponsor landing page on Planet Money

IXL sponsor landing page advertised on Planet Money

IXL landing page captured for its sponsorship on Planet Money.

ixl.com/NPR

Episode

Planet Money
What makes a toy go viral
Hosts: Alexi Horowitz-Ghazi, Robert Smith
Publisher: NPR