AG

Instagram on The Wirecutter Show

The Wirecutter ShowJuly 28, 2026

Life After PFAS

0:37
mid-roll
Christine Cyr Clisset, Caira Blackwell, Rosie Guerin
The New York Times
July 28, 2026
Announcer-readBrand awarenessBaked-in adConsumer Services
0:00 / 0:37
@ 4:36 in ep

Estimated current placement value

Low confidence
~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:37 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

If you're a parent of a teen or have teens in your life, it can be hard to figure out the right way to approach social media and technology. Ultimately, if you feel like your teens are ready, there are tools to help. Instagram teen accounts have automatic protections for what your teens see and who can contact them, Plus, time management tools like daily time limits and sleep mode. And Instagram will continue adding built-in safety features to help create age-appropriate experiences. Learn more about teen accounts and Instagram's ongoing work to protect teens online at Instagram.com slash teenaccounts. That's Instagram.com slash teenaccounts.

Auto-transcribed · verbatim audio matches · Report an error

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Instagram sponsor landing page on The Wirecutter Show

Instagram sponsor landing page advertised on The Wirecutter Show

Instagram landing page captured for its sponsorship on The Wirecutter Show.

instagram.com/teenaccounts

Episode

The Wirecutter Show
Life After PFAS
Hosts: Christine Cyr Clisset, Caira Blackwell, Rosie Guerin
Publisher: The New York Times