AG

IKEA on First Take

First TakeJuly 27, 2026

Hour 2: Does LeBron Become The Goat With Two More Rings?

0:39
mid-roll
Stephen A Smith
Speaker
ESPN, Stephen A. Smith, Shae Cornette
July 27, 2026
Announcer-readDirect responseDynamic insertionConsumer Electronics
0:00 / 0:39
@ 33:09 in ep

Estimated current placement value

Low confidence
~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:39 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Hello, this is Mary at the Department of Rejected Dreams. If you had a dream rejected, IKEA can make it possible. Hey, I dreamed I'd be ready for college way ahead of time. And now you're way behind? Yes, and I have no idea how I'll get it all done on time and in my budget. Well, luckily, IKEA has everything you need to make it your space on your budget. And with everything ready to take away from our stores with Click & Collect, it's easier than ever. Ha, that's convenient. Exactly. Get IKEA whenever, wherever, however at IKEA.us. IKEA, dream the possibilities.

Auto-transcribed · verbatim audio matches · Report an error

More from this campaign

IKEA: Budget-friendly home furnishings with convenient Click & Collect · Jul 29–31, 2026

4 promos
The Genius Life · Host: Max Lugavere · 588: How to Stop Overthinking, Face Discomfort, and Take Back Control of Your Life | Amy Morin
pre-rollJul 31
20/20 · Host: David Muir · The After Show: Who Killed Leslie Preer?
Est. value ~$3.2Krange $600–$22Klow confidence
mid-rollJul 30
The Growth Lab with Dr. Josh Axe · Host: Josh Axe · 12 Warning Signs Your Body Is Aging Faster Than It Should
Est. value ~$860range $160–$5.9Klow confidence
pre-rollJul 30
Science Quickly · Host: Rachel Feltman · Your summer reading list starts here
Est. value ~$220range $32–$1.5Klow confidence
pre-rollJul 30

More from IKEA

Recent reads from this sponsor outside this campaign

4 promos
More Life with Carl Radke · Host: Carl Radke · Getting Fired Might Be the Best Thing That Ever Happens to You with Rachel Mansfield
Est. value ~$220range $32–$1.5Klow confidence
pre-rollAug 3
Candace · Host: Candace Owens · BREAKING: Charlie’s Team DID Call 911 En Route To The Hospital… Andrew Kolvet’s Big Lie. | Ep 366
Est. value ~$3.2Krange $600–$22Klow confidence
mid-rollAug 3
Meditation for Anxiety · Host: Katie Krimitsos · Let Your Heart Smile 😊 Meditation for Anxiety Relief, Joy & Emotional Wellness
Est. value ~$220range $32–$1.5Klow confidence
pre-rollJul 30
Money Guy Show · Host: The Money Guy · Financial Advisors Correct the Internet (Part 2)
Est. value ~$220range $32–$1.5Klow confidence
pre-rollJul 29
Part of campaign

IKEA: Budget-friendly home furnishings with convenient Click & Collect · Jul 29–31, 2026

Budget-friendly home furnishings with convenient Click & Collect.

9 promos·9 shows

IKEA sponsor landing page on First Take

IKEA sponsor landing page advertised on First Take

IKEA landing page captured for its sponsorship on First Take.

ikea.us/

Episode

First Take
Hour 2: Does LeBron Become The Goat With Two More Rings?
Host: Stephen A Smith
Publisher: ESPN, Stephen A. Smith, Shae Cornette