hotels.com on Freakonomics Radio

Freakonomics RadioJuly 17, 2026

Are You Really Allergic to Penicillin? (Update)

0:31

pre-roll

Stephen J. Dubner

Freakonomics Radio + Stitcher

July 17, 2026

Host-read (by Stephen J. Dubner)Direct responseBaked-in adTravel

0:00 / 0:31

@ 0:33 in ep

Estimated current placement value

Low confidence

~$1,200range $240–$8,100

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:31 · Host-read (by Stephen J. Dubner) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

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Episode

Freakonomics Radio

Are You Really Allergic to Penicillin? (Update)

Host: Stephen J. Dubner

Publisher: Freakonomics Radio + Stitcher