Highland on Scriptnotes Podcast
Scriptnotes PodcastJuly 28, 2026
745 - Road Trip
0:07
mid-roll
John August, Craig Mazin
John August and Craig Mazin
July 28, 2026
Host-read (by John August, Craig Mazin)Brand awarenessBaked-in adSaaS
0:00 / 0:07
@ 2:55 in ep
Estimated current placement value
Low confidence~$330range $54–$2,300
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:07 · Host-read (by John August, Craig Mazin) · mid-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
My company makes, in addition to Highland, we make Bronson watermarker, which is what a lot of production companies use for watermarking scripts.
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Episode
Scriptnotes Podcast
745 - Road Trip
Hosts: John August, Craig Mazin
Publisher: John August and Craig Mazin