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HeyGen on The Knowledge Project

The Knowledge ProjectJune 9, 2026

Mental Models That Change How You Think | Bill Gurley

0:46
mid-roll
Shane Parrish
Shane Parrish
June 9, 2026
UnknownBrand awarenessBaked-in adArtificial Intelligence
0:00 / 0:46
@ 36:27 in ep

Estimated current placement value

Low confidence
~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:46 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Video is the most effective way to communicate, but it's always been too slow and expensive to produce. HeyGen eliminates that. You go from idea to professional video in minutes. No camera, no crew. Their avatars are rated the most realistic on g two, and over 30,000,000 people are already using HeiGen, including 85% of the Fortune one hundred. You can even reach an audience in over 175 languages with AI lip sync and translation. Same voice, perfectly matched. If you're someone who communicates at scale, take a look. Your first three videos are free. Heygen.com, heygen.com.

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HeyGen sponsor landing page on The Knowledge Project

HeyGen sponsor landing page advertised on The Knowledge Project

HeyGen landing page captured for its sponsorship on The Knowledge Project.

heygen.com/

Episode

The Knowledge Project
Mental Models That Change How You Think | Bill Gurley
Host: Shane Parrish
Publisher: Shane Parrish