Hershey's on 99% Invisible
The Finnish Baby Box
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:32 · Host-read (by Roman Mars) · post-roll.
Transcript
One crunchy bite of a Hershey's cookies and cream bar and I'm taken right back to college move-in day. I was a little overwhelmed by the newness of it all. Boxes were everywhere. I needed a break from unpacking. But just as I was able to take a breath and open my Hershey's cookies and cream bar, my new roommate Rachel walked in. I offered her a piece, but she said no. Then after a beat, she said, actually, those are my favorite ones. We left. The ice was broken and we've been friends ever since. Hershey's. It's your happy place.
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