Hard Rock Bet on The Herd with Colin Cowherd

Hoops Tonight - Mitchell contract is a Cavs MISTAKE, LeBron latest rumors, Darryn Peterson summer league debut

1:04
mid-roll
Colin Cowherd
iHeartPodcasts and The Volume
July 10, 2026
Host-read (by Colin Cowherd)Direct responseBaked-in adSports Betting & Gaming
0:00 / 1:04
@ 16:23 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:04 · Host-read (by Colin Cowherd) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Today's show is brought to you by our presenting sponsor, Hard Rock Bet, Florida's sportsbook. We talk a lot of basketball here, but the world's biggest soccer tournament is here. Everyone is watching. National Pride is on the line. Superstars are chasing immortality. And for the next month, every match feels like a final. If you haven't tried Hard Rock Bet yet, there's no better time to get in the game. Hard Rock Bet is a top-rated sportsbook app built to Viva La Copa. Whether you're backing your country, betting on your favorite superstar, or building a same game parlay for the biggest matches of the tournament, Hard Rock Bet is your way to get in on the action. And if you're ever late to kickoff, don't worry. Hard Rock Bet lets you live bet all match long from the first minute to the final whistle. Plus, Hard Rock Bet has new promos daily. We're talking profit boosts, no sweat bets, bonus bets, and more. And be sure to check out No Goals, No Problem, and Super Sub, two promos designed to give your bets insurance all tournament long. Sign up with Hard Rock Bet today and place a $5 bet. If it wins, you'll also score $150 in bonus bets. A winning bet plus an extra $150 bet with, now that's how you get this summer's party started. Hard Rock Bet is Florida's only legal sportsbook, but you don't have to be in Florida to join the party. Hard Rock Bet is also live in Arizona, Ohio, New Jersey, Indiana, Tennessee, Virginia, Illinois, Colorado, and Michigan. Download the Hard Rock Bet app today. Roll with us. Go with us. Hard Rock Bet. Payable and bonus bets, not a cash offer. Offered by the Seminole Tribe of Florida in Florida. Offered by Seminole Hard Rock Digital LLC and all other states. Must be 21 plus and physically present in Arizona, Colorado, Florida, Illinois, Indiana, Michigan, New Jersey, Ohio, Tennessee, or Virginia to play. Terms and conditions apply. Concerned about gambling in Florida? Call 1-833-PLAYWISE. In Indiana, if you or someone you know has a gambling problem and wants help, call 1-800-9-WITH-IT. In Arizona, Ohio, and Virginia, call 1-800-MY-RESET. Gambling problem? Call 1-800-GAMBLER in Colorado, Illinois, Michigan, New Jersey, or Tennessee.

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Episode

The Herd with Colin Cowherd
Hoops Tonight - Mitchell contract is a Cavs MISTAKE, LeBron latest rumors, Darryn Peterson summer league debut
Host: Colin Cowherd
Publisher: iHeartPodcasts and The Volume