Grainger on Planet Money

Planet MoneyJune 26, 2026

We almost had a smartphone in the 90s. Why did it fail?

0:20

mid-roll

Alexi Horowitz-Ghazi, Robert Smith

Announcer

NPR

June 26, 2026

Announcer-readBrand awarenessDynamic insertionIndustrial Goods

0:00 / 0:20

@ 5:01 in ep

Estimated current placement value

Low confidence

~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:20 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

This message comes from Grainger. For the ones who get it done, Grainger offers the professional grade products you need to get the job done. With fast delivery and access to technical product experts ready to help you meet any challenge, call, click grainger.com, or just stop by.

Auto-transcribed · verbatim audio matches · Report an error

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Grainger sponsor landing page on Planet Money

Grainger sponsor landing page advertised on Planet Money

Grainger landing page captured for its sponsorship on Planet Money.

grainger.com/

Episode

Planet Money

We almost had a smartphone in the 90s. Why did it fail?

Hosts: Alexi Horowitz-Ghazi, Robert Smith

Publisher: NPR