Grainger on Dateline NBC

Dateline NBCJune 3, 2026

Talking Dateline: The Devil Wore White - Update

0:32
mid-roll
Keith Morrison
NBC News
June 3, 2026
UnknownBrand awarenessBaked-in adIndustrial Goods
0:00 / 0:32
@ 11:31 in ep

Estimated current placement value

Low confidence
~$12,000range $1,200$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:32 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

When you're a maintenance engineer in a beverage manufacturing plant, you keep production lines moving and quality on track because there is no room for slowdowns. With Grainger's vast selection of high quality motors, sensors, belts, and hard to find parts, you can get what you need fast and all in one place so nothing gets in the way of getting the job done. Call 1800, click ranger.com, or just stop by. Granger, for the ones who get it done.

Auto-transcribed · verbatim audio matches · Report an error

More from this campaign

Grainger: A vast selection of high-quality industrial parts, including motors, sensors,… · Jun 3–Aug 2, 2026

4 promos

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Recent reads from this sponsor outside this campaign

4 promos
Part of campaign

Grainger: A vast selection of high-quality industrial parts, including motors, sensors,… · Jun 3–Aug 2, 2026

A vast selection of high-quality industrial parts, including motors, sensors, belts, and hard-to-find items, available quickly and in one place.

35 promos·18 shows

Episode

Dateline NBC
Talking Dateline: The Devil Wore White - Update
Host: Keith Morrison
Publisher: NBC News