AG

Grainger on Dateline NBC

Dateline NBCJuly 30, 2026

Bryan Kohberger changes his mind. Son wants mother's killer back in court. Plus, Missing in America.

0:29
mid-roll
Keith Morrison
NBC News
July 30, 2026
Announcer-readBrand awarenessBaked-in adIndustrial Goods
0:00 / 0:29
@ 10:49 in ep

Estimated current placement value

Low confidence
~$12,000range $1,200–$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:29 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

When you're a maintenance engineer in a beverage manufacturing plant, you keep production lines moving and quality on track because there is no room for slowdowns. With Grainger's vast selection of high-quality motors, sensors, belts, and hard-to-find parts, you can get what you need fast and all in one place so nothing gets in the way of getting the job done. Call 1-800-GRAINGER, click grainger.com, or just stop by. Grainger, for the ones who get it done.

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Grainger sponsor landing page on Dateline NBC

Grainger sponsor landing page advertised on Dateline NBC

Grainger landing page captured for its sponsorship on Dateline NBC.

grainger.com/

Episode

Dateline NBC
Bryan Kohberger changes his mind. Son wants mother's killer back in court. Plus, Missing in America.
Host: Keith Morrison
Publisher: NBC News