GEICO on The Vergecast
Of course Meta thinks gambling is the future
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:31 · Announcer-read · mid-roll.
Transcript
New car, I thought my insurance premium would increase and empty my bank account. If Vatween won the lottery. I've invested most of my winnings in chicken tenders because they're bomb. But bro, I bought a house, and it's sick, bro. I'm thinking the floor is going to be all trampoline, bro. With the helipad on the roof. The contractor said it's structurally unsound. They're just being babies. But switching to GEICO saved me hundreds, so my bank account is safe. It feels good to save some hard-earned cash. It feels good to GEICO.
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