AG

FX's The Shards on Dateline NBC

Dateline NBCJuly 29, 2026

Talking Dateline: The Mushroom Mystery

0:32
mid-roll
Keith Morrison
NBC News
July 29, 2026
Announcer-readTune-inBaked-in adFinancial Services
0:00 / 0:32
@ 10:32 in ep

Estimated current placement value

Low confidence
~$12,000range $1,200–$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:32 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

this episode is supported by fx's the shards a seductive drama from executive producer ryan murphy set in 1980s los angeles the series follows a group of glamorous deeply entangled high school seniors drawn into a life of wealth beauty parties and excess at its center is brett whose reality begins to unravel when the arrival of a new student coincides with a series of mysterious murders fx's the shards premieres august 5th on fx and hulu

Auto-transcribed · verbatim audio matches · Report an error

More from FX's The Shards

Recent reads from this sponsor

4 promos
Nightcap · Hosts: Shannon Sharpe, Chad Johnson · Nightcap Hour 1: Mike Bibby JOINS Nightcap + Most Pressure: Luka Doncic or Jayson Tatum? + Jeremy Pargo JOINS Nightcap + Brad Stevens CALLS Warriors About TRADING Steph Curry + Kevin Durant & Russell Westbrook REUNION in Houston?
Est. value ~$120range $18–$830low confidence
post-rollAug 5
Nightcap · Hosts: Shannon Sharpe, Chad Johnson · Nightcap Hour 2: Donell Jones JOINS Nightcap + Rick Brunson’s RULE for Jalen + Jimmy Butler SCARED of Snakes + Bleacher Reports TOP Players of All-Time + REASONING for SPIKE in Torn Achilles + Olivia Miles CONTINUES to DOMINATE + BIG3 Week 7 RECAP
Est. value ~$120range $18–$830low confidence
post-rollAug 5
Giggly Squad · Hosts: Hannah Berner, Paige DeSorbo · Giggling about mermaids, masculinity, and catfishing
Est. value ~$4.4Krange $900–$30Klow confidence
mid-rollAug 5
Au Parloir · Host: Cédric Bergeron · Épisode #152 - Jeremy
Est. value ~$240range $36–$1.7Klow confidence
mid-rollAug 5

Episode

Dateline NBC
Talking Dateline: The Mushroom Mystery
Host: Keith Morrison
Publisher: NBC News