Flex Alert on The Current

The CurrentJuly 29, 2026

Hundreds evacuated as wildfires rage across B.C

0:15

pre-roll

Matt Galloway

Speaker

CBC

July 29, 2026

Announcer-readBrand awarenessDynamic insertionEnergy & Utilities

0:00 / 0:15

@ — in ep

Estimated current placement value

Low confidence

~$220range $32–$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:15 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

And we're back, live during a Flex Alert. Oh, we're pre-cooling before 4 p.m., folks. And that's the end of the third. Time to set it back to 78 from 4 to 9 p.m. What a performance by Team California. The power is ours.

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

Flex Alert: Pre-cooling before 4 p.m. and setting thermostats to 78 degrees from 4 to… · Jul 31–Aug 1, 2026

Pre-cooling before 4 p.m. and setting thermostats to 78 degrees from 4 to 9 p.m. during a Flex Alert.

5 promos·5 shows

Episode

The Current

Hundreds evacuated as wildfires rage across B.C

Host: Matt Galloway

Publisher: CBC